How Hooked Agency Scaled Jetset Dubai from Zero Sales to 67K Followers and 100M+ Views
In July 2024, Jetset Dubai, a watersports and desert safari company, partnered with Hooked. Agency to
transform their digital presence. At that time, their Instagram account had no dedicated manager, no
consistent content strategy, and relied mainly on reposting customer photos or bringing influencers.
Engagement was low, sales were almost nonexistent (barely one booking a month), and even paid ads
failed to deliver consistent results.
The Challenge
Dubai’s tourism market is one of the most competitive in the world. With hundreds of operators offering
jetski tours, desert safaris, and adventure activities, standing out requires more than just beautiful views.
Tourists arriving in Dubai are typically groups of friends, couples, families, or solo travelers—ordinary
people seeking fun experiences.
What Jetset Dubai lacked was a brand voice, a community-driven approach, and content tailored to
trends that resonate locally. In the UAE, humor and relatable storytelling are extremely powerful.
Combined with Dubai’s unique lifestyle and extreme weather conditions, we saw an opportunity to
position Jetset Dubai with a fresh, trend-focused strategy.
The Strategy
As a full team of strategists, content creators, video editors, and trend analysts, Hooked. Agency started
by:
Analyzing the niche: understanding that tourists want fun, shareable experiences.
Leveraging humor & trends: making content that plays on the heat in Dubai, daily life quirks, and the
excitement of watersports.
Building community through Stories: focusing heavily on Instagram Stories to create daily touchpoints,
increasing interaction and offering direct Call-to-Actions (CTAs).
Growth package implementation: Jetset Dubai opted for our Growth Pack, designed to boost reach,
engagement, and organic bookings.
Within just one month, Jetset Dubai’s account grew by 10,000 followers. Engagement skyrocketed:
comments, Story views, and DMs started pouring in. Story views alone reached 2,000–3,000 daily,
creating a free and reliable customer database accessible every day.
The Breakthrough Campaign: “Uber Camel”
The most viral moment came with our creative campaign series:
Luggage rolling to dubai
Uber Jetcar
Uber Camel
The idea was simple: what if Dubai’s iconic experiences could be ordered like an Uber ride? Among
them, Uber Camel became a cultural phenomenon. The video reached over 40 million views worldwide,
covered by media outlets such as Lovin Dubai, DXB Bible, and even television channels.
This wasn’t just a viral hit; it positioned Jetset Dubai as a trendsetter in the tourism industry, proving that
creative storytelling can outperform expensive paid placements. Importantly, Jetset Dubai achieved this
without paying for features in major media outlets, everything came organically from shareable content.
The Results
From July 2024 to August 2025, the transformation is undeniable:
67,000+ followers on Instagram
2,000–3,000 daily Story viewers
40M+ viral views from the Uber Camel campaign
Free press coverage in top Dubai media outlets
Steady flow of inbound bookings directly from Instagram
Conclusion
Jetset Dubai’s journey highlights how the right strategy can turn a struggling Instagram account into a
thriving sales channel. By combining humor, trend-based storytelling, and consistent community
engagement, Hooked. Agency built more than just visibility—we built a loyal community and a self-
sustaining growth machine.
This case study proves that with the right creative direction, any tourism business in Dubai can cut
through the noise, attract millions of eyeballs, and drive real bookings—organically.